I was recently reading a blog about how Aaron Rodgers is all of a sudden one of the most marketable NFL players. The blog can be found here : http://sportsmarketingblog.net/. I read the article and I have to say I disagree. I just don’t see Rodgers as being all that marketable. His career will forever be overshadowed by Brett Favre’s run in Green Bay. The article claims that his integrity and ability to stay out of tabloids and entertainment headlines is a great reason for him to be used as a major marketing tool by the NFL. However, I believe he is just a bit too bland to appeal to the masses. If you look at a guy like Tom Brady, who not only dominates the league statistically but also has a supermodel wife(Gisele Bundschen) and has been on the cover of GQ, or a guy like Peyton Manning, who is not only one of the greatest QBs of all time but also has that indelible southern charm, they are both much more appealing than Aaron Rodgers. Rodgers only real appeal is that he has stepped up and begun to fill up the giant shoes left behind by Favre, so he is much more marketable to the Green Bay faithful than all of America.
-
Recent Posts
Recent Comments
Archives
Categories
Meta