Category Archives: Uncategorized

The 2011 MLB season just kicked off last week and so I thought I’d write a little blurb about my favourite team, the Toronto Blue Jays. I searched up blogs about the Jays on Google and one that I really … Continue reading →

With the World Cup having ended last summer, Major League Soccer is hoping that it can capitalize on the giant surge in soccer interest in this country generated by the month-long event. Post-World Cup, MLS has seen increases in average … Continue reading →

The NCAA Men’s Basketball Tournament is a long haul as it is, but subjecting fans to the same series of commercials every weekend for roughly a month can make the road from the First Four to the Final Four seem … Continue reading →

With the impending NFL lockout next season, many fans are wondering what they will do to pass the time now that their favourite pastime is going to be absent from the television next year. Another group of people wondering how … Continue reading →

I was recently reading a blog about how Aaron Rodgers is all of a sudden one of the most marketable NFL players. The blog can be found here : http://sportsmarketingblog.net/. I read the article and I have to say I … Continue reading →

One of the key things we’ve discussed in the last few classes is the idea of branding. A corporate logo or wordmark is one of the first things to come to mind when you see a firm’s name and vice-versa. … Continue reading →

In the past few days, there’s been a lot of talk about the New Orleans Hornets of the NBA possibly relocating to Vancouver. However, quite a few naysayers are saying that the poor attendance figures of the past Vancouver professional … Continue reading →

Coke or Pepsi? The eternal debate. I was reminded of this age-old question when I stumbled on the blog of one of my classmates, Lana Lauriente(https://blogs.ubc.ca/lanalauriente/). She says that Pepsi does a better job of targeting the younger demographic, which … Continue reading →

Los Angeles has long been known as  a Lakers town. Everywhere you go, people seem to be decked out in purple and gold. And with good reason. The Lakers as a franchise have won the most NBA championships out of … Continue reading →

Next time you’re at one of the local malls, just sit and watch people walk by. Take note of how many people you see wearing New York Yankees gear. Most likely, it will be a lot more than the number … Continue reading →