Comment on “Advertisements finally hit Instagram!”
by Amaury Dorin-Blanchard
Comment on Rohanne Taylor’s post: https://blogs.ubc.ca/rohannetaylor/2013/11/08/advertisements-finally-hit-instagram/
Nowadays one of the only way for such a popular mobile apps, such as Instagram, to be free is through in-app advertising from other applications in the form of banner or pop-up windows. So far Instagram has been exempted from the massive flood of advertisement all over the app, however this is about to change. On November 6th it revealed its first advertisement on the news-feed and more than 5% of Instagram users actually pressed the like button on the advertisement.
In the blog post Rohanne is arguing the fact that an increase number of advertisement in-app is likely to frustrate the users at first but, as with Facebook, customers will get used to those advertisements and in a while they won’t even pay attention to them anymore. After reading his arguments I agree with his post, it is that the advertisements will not frustrate to the point that they will stop using the app. The reason for this is that the app has taken such a big place in users’ lives that this app is almost becoming a need for them and a couple little advertisements are very unlikely to make users quit.
Source: https://blogs.ubc.ca/rohannetaylor/2013/11/08/advertisements-finally-hit-instagram/