Our portfolio of sponsored research, supported by SSHRC, UBC, and industry partners including Samsung Electronics and Hyundai Motor Group, examines how AI and advanced analytics shape organizational strategy, productivity, innovation, and societal outcomes across business, healthcare, and digital platforms. We thank all the sponsors for their contributions!
Exploratory Research on AI Transformation in B2B Markets
Sponsor: Samsung R&D Canada (SRCA), PI: Gene Moo Lee, Managers: Sungoh Hwang, Alvin Chan, RA: Angela Kwon, Amount: $79,030 (Period: 2025/05/30-2026/05/29)
Advancing Generative AI-based Framework to Improve Design Process Productivity
Sponsor: Hyundai Motor Group, PI: Gene Moo Lee, Manager: Jihui Choi, Co-PI: Mi Zhou, RAs: Xiaoke Zhang, Angela Kwon, Amount: US$68,181.70 (Period: 9 months; 2025/07/10~2026/04/10)
AI, Data, and Health Strategy Consulting
Company: Samsung R&D Canada (SRCA)
Consultant: Gene Moo Lee (11 months; 2026/02~2026/12)
Exploration and Development of AI Techniques for Efficient Identity Management of UBC IT Systems
Sponsor: UBC IT, Manager: Marcela Hernandez, PI: Gene Moo Lee, RAs: Kyrstal Li, Chion Kim, Yousef Jafarnia, Pranav Mehta, Amount: $61,176 (8 months; 2025/09/01~2026/04/30)
Biopharma Firm’s AI Capability and Clinical Trials
Sponsor: UBC Sauder School of Business, PI: Gene Moo Lee, RA: Angela Kwon, Amount: $2,500 (1 year; 2025/08/01~2026/07/31)
The Impact of Generative AI on the Creator Economy
Sponsor: SSHRC Insight Grant, PI: Mi Zhou, Co-Applicant: Gene Moo Lee, RA: Xiaoke Zhang, Amount: $88,561 (36 months: 2024/06/01-2027/05/31)
Proposals under Review/Preparation
Awakening Precision Sleep Health: Integrating Genomics, Wearables, and Ethics through AI
Sponsor: NFRF, PI: Min Hyung Ryu, Co-PIs: Gene Moo Lee, Najib Ayas, Collaborator: Matthew Moll, Requested Amount: $250,000 (2 years)
AI-Driven Precision Sleep Health using Clinical Data and Consumer Wearables
Sponsor: Samsung R&D Canada (SRCA), PI: Gene Moo Lee, Co-PIs: Min Hyung Ryu, Najib Ayas, Manager: Sungoh Hwang, RA: Angela Kwon, Amount: ($159,740, 1 year)
How AI Adoption Types Shape Audit Fees and Quality
Sponsor: SSHRC Insight Grants, PI: Rajesh Vijayaraghavan, Co-Applicant: Gene Moo Lee, Collaborators: Pauline Wu, Jaecheol Park, Requested Amount: $251,300 (4 years)
Human-AI Collaboration in Software Development: A Scientific Validation of Performance through Embedding-Based Knowledge Transformation Metrics
Sponsor: National Research Foundation of Korea, PI: Wooje Cho, Co-PIs: Kyootae Lee, Gene Moo Lee, Requested Amount: 240M KRW (3 years)
AI-Driven Skin Diagnosis Using Deep Learning and Consumer Camera Imagery
Sponsor: Chavron, PI: Gene Moo Lee, Manager: Sang Man Lee, Amount: $100,000 (1 year)
Completed Projects
AI Strategy Consulting
Company: Samsung R&D Canada (SRCA)
Consultant: Gene Moo Lee (10 months; 2025/03~2025/12)
News Quality vs. Promptness: Investigating Large Language Models’ Impact on Modern Journalism
API Sponsor: Muhayu, PI: Gene Moo Lee, Co-PIs: Myunghwan Lee, Mi Zhou, RA: Xiaoke Zhang (8 months; 2025/05-2025/12)
Unpacking the AI Blackbox: The Impact of AI Strategies on Firm Performance with a Dual Lens on Product and Process Orientation
Sponsor: UBC Sauder School of Business, PI: Gene Moo Lee, RA: Jaecheol Park, Amount: $5,000 (1 year; 2024/08/01~2025/07/31)
Robots Serve Humans? Understanding the Economic and Societal Impacts of AI Robots in the Service Industry
Sponsor: SSHRC Insight Development Grant, PI: Gene Moo Lee, RA: Myunghwan Lee, Amount: $49,440 (3 years; 2022/06/01-2025/05/31)
Estimating the Economic Value of Mobile Device Management on Firm Performance
Sponsor: Samsung R&D Canada (SRCA), PI: Gene Moo Lee, Manager: Sungoh Hwang, RA: Jaecheol Park, Amount: $91,224 (Period: 13 months; 2023/09/28-2024/10/31)
Generative AI-based Framework to Improve Design Process Productivity
Sponsor: Kia / Hyundai NGV, PI: Gene Moo Lee, Manager: Voho Seo, Co-PI: Mi Zhou, RA: Xiaoke Zhang, Amount: $78,283 (Period: 9 months; 2024/02/08~2024/10/31)
Mobile Resilience: The Effect of Mobile Device Management on Firm Performance against Major Shocks
Sponsor: UBC Sauder School of Business, PI: Gene Moo Lee, RA: Jaecheol Park, Amount: $6,000 (1 year; 2023/08/01~2024/07/31)
R&D Collaboration Exploration for AI-Based Personalized Healthcare Solution
Sponsor: Korea Institute for Advancement of Technology (KIAT, 한국산업기술진흥원), PI: Gene Moo Lee, Manager: Kwangtae Kim (AlgoCare / 알고케어), RA: Myunghwan Lee, Amount: $48,663 (7 months; 2023/06-2023/12)
How Does AI-Generated Voice Affect Online Content Creation? Evidence from TikTok
API Sponsor: Ensemble Data, PIs: Gene Moo Lee, Mi Zhou, RA: Xiaoke Zhang (2 years; 2022-2023)
AI Capability or AI Washing? Analyzing the Impacts of Stated AI Strategies and AI Executions
Sponsor: UBC Sauder School of Business, PI: Gene Moo Lee, RA: Myunghwan Lee, Amount: $6,500 (1 year; 2022/08/01~2023/07/31)
Data Analytics Consulting
Company: Samsung R&D Canada (SRCA)
Consultant: Gene Moo Lee (1 year; 2022/06~2023/06)
AI and Analytics Frameworks for Global Inter-Firm Value Network Construction
Sponsor: Korea Institute of Science and Technology Information (한국과학기술정보연구원, KISTI), PI: Gene Moo Lee, RA: Myunghwan Lee, Manager: Jinny Seo (KISTI), Amount: $80,000 (1.5 years; 2020/12/16 – 2022/07/31)
Robots Serve Humans: Does AI Robot Adoption Enhance Operational Efficiency and Customer Experience?
Sponsor: UBC Sauder School of Business, PI: Gene Moo Lee, RA: Myunghwan Lee, Amount: $7,800 (1 year; 2021/08/01~2022/07/31)
Combating Fake Reviews
Sponsor: SSHRC Insight Development Grant, PI: Arslan Aziz, Collaborator: Gene Moo Lee, RA: Jaecheol Park Amount: $53,672 (3 years; 2020/06/01-2023/05/31)
Predicting Litigation Risk via Machine Learning
Sponsor: SSHRC Insight Development Grant, PI: Gene Moo Lee, Collaborator: Xin Zheng, RA: Raymond Situ, Amount: $55,736 (4 years; 2019/06/01-2023/05/31)
Data Technical Mentorship
Company: Canada Energy Regulator
Consultant: Gene Moo Lee (1.5 years; August 2020 – March 2022)
Targeting Pre-Roll Ads using Video Analytics with Deep Learning
Sponsor: UBC Sauder School of Business, PI: Gene Moo Lee, RA: Raymond Situ, Amount: $5,000 (1 year; 2020/08/01~2021/07/31)
Data Science Expert Witness
Company: Technical Safety BC
Consultant: Gene Moo Lee (8 months; July 2021 – Feb 2022)
Opportunity Structure: Strategic Posture Identification and Positioning of IPO
Sponsor: UBC Sauder School of Business, PI: Gene Moo Lee, RA: Myunghwan Lee, Amount: $6,000 (1 year; 2019/08/01~2020/07/31)
Establishing a Cloud-based Learning Resource for Business Analytics
Sponsor: UBC Teaching and Learning Enhancement Fund, PI: Harish Krishnan, Co-Applicants: Gene Moo Lee, etc., Amount: $45,246 (1 year; 2020/04/01~2021/03/31)
SaTC: Core: Small: Information Disclosure and Security Policy Design: A Large-Scale Randomization Experiment in Trans-Pacific Region
Sponsor: U.S. National Science Foundation, PI: Andrew Whinston, Co-PIs: Gene Moo Lee, Shu He, Amount: $422,227 USD (3 years; 2017/08/01~2020/07/31)
Data Science Technical Mentorship
Company: National Energy Board
Consultant: Gene Moo Lee (7 months; 2019/09~2020/03)
Developing Big Data Analytics Framework for Industry Intelligence
Sponsor: UBC Hampton Fund, PI: Gene Moo Lee, Amount: $10,000 (2 years; 2017/09/01~2019/08/31)
Online Labor Market Efficiency and Algorithmic Recommendations
Sponsor: UBC CIDE Small Grants for Innovative Data, PI: Gene Moo Lee, Co-PI: Sam Hwang, Amount: $19,200 (1 year; 2018/07/01~2019/06/30)
Research Consulting
Company: California State University
Consultant: Gene Moo Lee (7 months; 2019/09~2020/03)
Research on Data Valuation for New Analytics Model Development
Sponsor: Korea Institute of Science and Technology Information (KISTI, 한국과학기술정보연구원), PI: Gene Moo Lee, RA: Myunghwan Lee, Amount: $59,000 (6 months; 2018/05~2018/10)
Developing Cyber Risk Assessment Framework for Cyber Insurance: A Big Data Approach
Sponsor: Korea Insurance Research Institute (KIRI; 보험연구원), PI: Gene Moo Lee, RA: Austin Cho, Amount: $12,107 (4 months; 2018/03~2018/07)
The Impact of Monetary Policy on Firms’ Operation: A Lexical Analysis on Firms’ 10-K Annual Reports
Sponsor: University of Texas at Arlington, PI: C. Y. Choi, Co-PI: Gene Moo Lee, Amount: $5,000 USD (10 months; 2018/03/19~2018/12/31)
Development of Big Data Analytics based Methodology for U.S. Industry Intelligence using Public Data
Sponsor: Korea Institute of Science and Technology Information (KISTI, 한국과학기술정보연구원), PI: Gene Moo Lee, RA: Yash Nigam, Amount: $66,843 USD (6 months; 2017/02/01~2017/08/31)
A Pan-Asian Field Study of Corporate Awareness to Information Security and Preparedness Against Cybercrimes
Sponsor: Public Policy Research Funding, The Government of Hong Kong, PI: Alvin C. M. Leung, Co-PIs: Andrew Whinston, Gene Moo Lee, Amount: $655,500 HKD (2 years; 2016-2017)
Analyzing the Spillover Effects of User-Generated Reviews on Purchases
Data Sponsor: Wharton Customer Analytics Initiative, PIs: Young Kwark, Gene Lee, Paul Pavlou, Liangfei Qiu (1 year; 2015-2016)
Matching Mobile Applications for Cross Promotion
Data Sponsor: IGAWorks (아이지에이웍스), PIs: Gene Moo Lee, Joowon Lee, Andrew Whinston (1 year; 2014)