Welcome to the Data + AI Research Group!
Our research group conducts exciting research on data analytics and AI.
With the advent of data-intensive platforms (e.g., social media, mobile, e-commerce, videos, robots), we are witnessing unprecedented data capturing of consumer behaviors, business operations, and societal dynamics. Recent advances in AI (e.g., NLP, machine learning, computer vision, deep learning, and generative AI) and the availability of computational resources (e.g., GPUs, cloud) enable us to analyze big data effectively and efficiently, uncover business insights, and make data-driven decisions. This phenomenon creates opportunities and challenges for academic researchers and industry practitioners. Our research aims to advance business analytics using AI approaches, creating new theoretical knowledge and business value from big data (especially unstructured data).
Recently, our research group has been examining how AI reshapes firms, labor, and institutions by highlighting the dual forces of efficiency gains and integrity risks. Across contexts such as auditing, journalism, video platforms, clinical trials, restaurants, labor unions, and firm strategy, we show that AI adoption is not monolithic: its impacts depend on whether it is product- or process-oriented, partial or full, embodied or disembodied. We find that AI boosts productivity, output, and firm value, but can erode trust, displace workers, and compromise information quality unless mediated by governance, institutional oversight, and strategic orientation. Collectively, our work advances the understanding of the efficiency–integrity frontier of AI adoption, demonstrating that value realization requires complementary investments, institutional safeguards, and human–AI collaboration mechanisms.
The main contributions are:
- To examine the economic and societal impacts of AI and IT in business and society:
- firms’ AI strategies: MISQ R&R (organizational learning); AIM 2025 (AI strategies);
- AI in drug development: WISE’25 (AI & clinical trials); KrAIS’26 (oncology);
- AI and institutions: MISQ R&R (LLM in journalism); WISE’24 (labor union);
- generative AI and creativity: MISQ R&R (TikTok AI voice); INFORMS’25 (car design);
- AI in different sectors: WP’26 (audit); DS’22 (restaurants); ICIS’22 (dating);
- To develop novel AI methods and frameworks:
- To study data-intensive online platforms:
- matching: JMIS’16 (location apps), ISR’20 (mobile apps); ICIS’22 (dating);
- online product reviews in e-commerce: ISR 2021 (online reviews); ISR R&R;
- impact of fake news: JBE 2019 (fake news)
- security analytics: security policies (JC 2016; JMIS 2020), DSS 2022 (stealthy attacks);