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(Please click on the link as its a unique youtube URL which has a different formal to other clips, therefore the direct link does not work)
Having recently learnt about advertising and PR (public relations) I came across an interesting Youtube clip which is upload by Tipp-Ex. Tipp-Ex is a Germany brand of correcting fluid and correcting tape. On the clip Tipp-Ex does not seem to illustrate how their product is unique or beneficial. However, they did very much give us a memorable ad in which we can interact with the clip and fill in any word (i.e. feed, kill, marry, eat + other abusive terms) into the blank which has been created by the Tipp-Ex correction tape. Arguably the clip could also be a PR move (or both advertising and PR) because their is an interaction between the viewer and the media which gives it the publicity. Another argument for it as a PR move is that Tipp-Ex cannot control what message the viewer gets and whether they register the product into their minds. Personally I enjoyed playing around with the clip to the point that I had to double check the brand to write the blog!
Play around guys and have fun!