Having read through the findings by Eyetrack III on http://marketingjournal.blogspot.com/2006/05/how-our-eyes-move-and-see.html I find it very most interesting how we scan certain parts of the page before other and also how this knowledge can be a valuable piece of information for marketers. For example, according to the one of the finding, if we are to promote a sales event, the SALES heading should be on upper left hand corner of the page to capture the most attention.
Nevertheless, I wonder if the research by Eyetrack is culturally biased as Westerners read from left to right and from top to bottom, while this is not true for all cultures (i.e. Japanese, Chinese, and Arabic). For example, if we are to make the same sales promotion in China would we have to move the SALES heading to the top right hand corner to capture maximum attention? Please tell me what you guys think 🙂
p.s. I copied the diagrams from the actual link to illustrate the where our eyes will scan and give priority to first on a page according to Eyetrack III
