Some soccer players have recently began to obtain more popularity due to their great marketing. Not only are these men soccer players, they are fashion icons and people want to be like them. For instance, some companies fight over the players because they know that these men sell!
With the world cup having being this year, thousands of people ran to the stores to buy their countries shirt. Statisitics show that the shirts that ended faster were the ones from the most famous players. This is because people believe that they are great players, however it does not necessarily mean that they are the best.
Take a look at the players that are popular due to advertising:
Cristiano Messias Ronaldo dos Santos Aveiro, best known as Cristiano Ronaldo. This man is supposed to be one of the best players in the world. Maybe he is, maybe he isn’t. However, what we know for sure is that Armani Exchange has made him a sex idol. Not only because he is good looking, but because he poses with Armani’s famous underwear. Men all over the world want to buy the same underwear Cristiano Ronaldo uses! So here Armani made a good decision in having him.
Ricardo Izecson Dos Santos Leite, best known as Kaká. This good looking man is the 4th best soccer player paid. But not just that, he receives extra money for being part of the campaing of Adidas.
Rafael Márquez, Mexico’s captain is well know for adversting Gillete products as well with other atheletes like Roger Federer and Tiger Woods.
David Robert Joseph Beckham. We all know this guy. He is one of the richests players in the world due to all the adverstising he is involved with. He is one of the most famous men that companies want to have.
This men have done a good job in selling themselves as icons!
Thank you for reading my post, hope it was interesting to you.