As we all know, green companies are becoming more and more popular. Since people are trying to help the environment, they are reaching and trying to find out new ways to do so. Most of us recycle in our houses, however when we go out we are still trying to help the environment by not using plastic bags or by drinking our coffee from a recycled cup. That’s why I think it might be interesting to mention some companies that have applied a new way to sell their products by helping the environment: Wal-Mart and Starbucks.
In Canada, some stores charge you extra money if you want to use plastic bags in order to carry your products. You see this quite normal. However in my country, Mexico, that didn’t exist until a few months ago. The Mexican gover
nment decided to start charging for plastic bags in the supermarkets, this was a big shocker to the Mexican society because we are used to utilize as many plastic bags as we want in the supermarket or any different store. So a famous supermarket in Mexico, Superama, decided to create an attractive bag in order for the customers to buy it and not have to use plastic bags. These bags became a huge hit in Mexico. A lot of people decided to buy the bags in order to contribute the environment, but also because they were cute and chick and people believed that if they had one of these they would look good. Nowadays people use these bags to go everywhere; some people use them as school bags or even as a personal bag. I don’t know whether the intention of the bag was to help the environment or to feel important, however the marketing strategy was effective because everyone in Mexico has one.
On the other hand, another company that uses recycled material is Starbucks. They developed the recycled-content cup sleeve as a way to protect customers from hot beverages, this way people would not use double cupping. So nowadays we all see people carrying their Starbucks with this sleeve that protects your hand but also shows that you are drinking a Starbucks coffee.
