I happened to find some slogans about different companies while I was doing some research on the Internet and found them pretty interesting. Some of these companies are well positioned in the market because of these phrases. Every time I go to a McDonald’s I see their slogan “I’m loving it”. I find it amazing that they use this phrase all around the world. It’s great how a company can come up with a set of words that make it easy for us to identify with them. Here is a video clip in which a famous artist, Justin Timberlake, sings about McDonald’s and its “I’m loving it” phrase.
Another slogan that I find really interesting is “Because I’m worth it” of L’Oreal. Every time I see a commercial I realize that some women, (including me) buy some of their products because their marketing is approached to women who think they can buy a set of creams that are a little bit more expensive than some regular ones. So they make the consumer believes that they should buy the product because it gives you the results you expect according to the money you pay. Eva Longoria is one of L’Oreal’s images that promotes their famous slogan!
\”Because I\’m worth it\” Youtube
Another slogan that always attracts my attention is Nike’s “Just do it”. It’s really amazing they way their slogan has attracted many of their customers. In my opinion I think that Nike got a really good idea in trying to make people feel that they can accomplish everything they want. So if you ever try to run a marathon and you think it’s difficul, listen to Nike, JUST DO IT.
I think most companies great slogans… However I believe that some companies have managed to get involved with the consumers in a different way. Therefore they connect in a different and better way.