I recently bought a perfume in a Department Store. I just grabbed it because the package was really pretty, so I got a curious on the product. Once the lady in the counter showed me the perfume and let me smell it I really liked it. All the smells it had were great that I decided to buy it. However I wouldn’t have purchased this perfume if I hadn’t been attracted to the package. I realized that the package was the first thing that attracted my attention, if it wouldn’t have been for this I might never have purchased this perfume because I didn’t really have any other information of it.
My point is, I believe that the package represents a lot to the image of the product! Packages must grab the customers’ attention, in my case the beautiful package of the perfume said “buy me”. I personally believe that companies should not only rely on their brand, because if they create a new product but their package is not that attractive, then customers might not be too optimistic to buy it.
However packages must also be friendly and also create value to the customer. While I was reading the book I saw what Chips Ahoy did and found it pretty interesting! Their package is attr
active, BUT it also has a sealed package for the cookies to keep them fresh. I believe this new way of trying to provide higher quality to the consumer is really great. You can also take a look at other products that have great packages and create more value to the costumer, Chips Ahoy is not the only one.