As I went to the grocery store this weekend I walked down the alley of cereals. I wanted to get my regular cereal box of Raisin Bran and I grabbed it from the 2 floor from the stock. As I was walking I realized that most of the “healthy” cereals most likely to be on the top drawers, while in the lower ones I saw all the sweet cereals. I now know that this is all about marketing! Do you know why? Children are small; therefore their eyes are focused on the bottom drawers, so as the walk down the aisle they can see all the cereals that have animated images that grab their attention. I found the cutest cereal commercial. It’s about how Fruit Loops targets both adults and children.
I’ve never seen this commercial; however I found it really interesting because it’s an innovative way to grab consumer’s attention. So when the children walk down the aisle of cereal and see the Fruit Loops box, they would remember the commercial and might tell their parents to buy it.
I think that marketers have a great view because they know exactly where to locate the products. They know they are not going to place chocolate chip cockies in the highest level of the drawer because children are not going to be able to see them!