Category: Technology

Marketing everywhere

I was reading in Kaylee’s blog about something I have been experience myself and I think makes a great last post. She and I have experienced an increased awareness about what surrounds us. We are now able to look at everything with another perspective, our eyes see now more details everywhere because we know have the knowledge of the other side. We have seen through the marketing people’s eyes. That’s the most important lesson I took about this course. I will find myself looking up the details on how to do a SWOT, long forgotten, but this teaching will always influence me.

A discovery I made recently were Google advertisements in their e-mail provider Gmail. As if I had a blindfold before, I noticed a link to this page. I had probably been absorbing ads on a daily basis without realizing and now they tell me they’ll do a better job with it. Now those ads are supposed to fit my tastes.

Tags Advertisement, Internet

Food Technology

Smile!

Post author By andreu
Post date March 13, 2011
2 Comments on Smile!

This week I will follow on the subject I talked about in my last post: cameras. Since its invention and access to the main public, cameras have evolved in many ways and directions. Once the technological advances allowed it, products focused in different market sectors started to appear. I got the idea for this post in this video of Malcom Gladwell I saw a year ago on the great site TED.com (I really recommend it, and this one particular lecture is an example of how in marketing it is easy to explain concepts in a different but effective way).

Tags Photography, Target markets, Trends

Clothing Technology

“Retro” is the new “New”

I recently browsed through some old pictures my grandma has stored in a shoe box. Everyone kept telling me how much I look like my father in his 20’s, but I couldn’t help but notice the similarities were not only in the obvious consequences of parenthood but also in the clothes and accessories.

I recently bought an Olympus E-PL1 camera, my very first one (at least the first one I chose and payed for entirely), and many factors came into the decision of buying this particular model and brand. I know you must be thinking what does this have to do with the previous paragraph, but please bear with me until the end. First of all, I had good previous experience with the brand, both my father and uncle have Oly DSLR’s and my sister has a compact. They are reliable, have good lenses (we are talking about real photography so forget about megapixels) and give the best for the buck. The competition paled in comparison: Sony (NEX Series) doesn’t know the first thing about lenses and Panasonic (DMC-G Series) built a similar camera with lenses fully compatible. Nikon and Canon didn’t even bother with this sub-market. So look at them both:

Tags Photography, Trends

Clothing Technology

Google.

This time there’s no fancy title. This firm has such a strong brand name that it makes the best headline possible. But we are here to talk about marketing strategies, what has Google to do with it? It’s all about inovation. They started with just a search engine with the simplest of outlines, backed up by a powerful searching and indexing algorithm. And with every new project, they have followed those guidelines. Take for example Gmail, it works perfectly, the design is superb yet very basic and has a source code that is a peace of art.

Of course some of their original ideas¹ didn’t really stick, and others modelled after hyped products² from the competitors failed as well, but by trying to cover everything, you are allowed to crash from time to time. They didn’t when approaching advertisement.

Tags Internet, Trends