Categories
Technology

Marketing everywhere

I was reading in Kaylee’s blog about something I have been experience myself and I think makes a great last post. She and I have experienced an increased awareness about what surrounds us. We are now able to look at everything with another perspective, our eyes see now more details everywhere because we know have the knowledge of the other side. We have seen through the marketing people’s eyes. That’s the most important lesson I took about this course. I will find myself looking up the details on how to do a SWOT, long forgotten, but this teaching will always influence me.

A discovery I made recently were Google advertisements in their e-mail provider Gmail. As if I had a blindfold before, I noticed a link to this page. I had probably been absorbing ads on a daily basis without realizing and now they tell me they’ll do a better job with it. Now those ads are supposed to fit my tastes.

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Categories
Food

Taco “Campana”

The last time I visited the USA I was an impressionable 17-year-old teenager (I’m 24 now, exchange student peculiarities you can say) that fell in love with one of the many fast food chains in the country: Taco Bell. It was cheap, it had mexican food (which I love despite being the opposite of my mediterranean diet) and it tasted great. But it wasn’t until this reading week, when I went to California, that I could finally visit again my beloved restaurant.

It is kind of surprising I could perfectly manage through the state with only my spanish, and Taco Bell was no exception. Employees spoke spanish fluently (granted his accent is way different than mine) and gave a friendly smile whenever they realized we shared languages. There I started to realize the targeted market was quite well defined. So a quick search on the net confirmed it on a video campaign:

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Categories
Sports

Sponsored by Qatar Foundation: How something might not be worth 200 million $

I was born Barcelona, a city bathed by the Mediterranean and thus at the heart of European commerce and trends. Apart from cooking with olive oil one trend we all strongly follow comes from up north though, and that is soccer (we call it football). Our team, F.C. Barcelona, arguably one of the best teams in history, has a unique ideosincracy, treating its supporters with utmost respect (we are serious people, cheering in the stadium is surprisingly polite) and consulting them on most of the important decisions. In short, there are presidential elections once every 4 years and a randomly selected group of paying supporters get to say their opinion1.

I mention all this because they all recently accepted a business proposal from the newly elected president, Sandro Rossell: the team would be earning money from a jersey sponsor, Qatar Foundation. I won’t discuss the terms of the deal, it was so huge that it even got featured at the cover of Financial Times.

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