Internet – I want it

Marketing everywhere

I was reading in Kaylee’s blog about something I have been experience myself and I think makes a great last post. She and I have experienced an increased awareness about what surrounds us. We are now able to look at everything with another perspective, our eyes see now more details everywhere because we know have the knowledge of the other side. We have seen through the marketing people’s eyes. That’s the most important lesson I took about this course. I will find myself looking up the details on how to do a SWOT, long forgotten, but this teaching will always influence me.

A discovery I made recently were Google advertisements in their e-mail provider Gmail. As if I had a blindfold before, I noticed a link to this page. I had probably been absorbing ads on a daily basis without realizing and now they tell me they’ll do a better job with it. Now those ads are supposed to fit my tastes.

Google.

This time there’s no fancy title. This firm has such a strong brand name that it makes the best headline possible. But we are here to talk about marketing strategies, what has Google to do with it? It’s all about inovation. They started with just a search engine with the simplest of outlines, backed up by a powerful searching and indexing algorithm. And with every new project, they have followed those guidelines. Take for example Gmail, it works perfectly, the design is superb yet very basic and has a source code that is a peace of art.

Of course some of their original ideas¹ didn’t really stick, and others modelled after hyped products² from the competitors failed as well, but by trying to cover everything, you are allowed to crash from time to time. They didn’t when approaching advertisement.