Search in the online industry of e-marketing has grown significantly over the past decade and is almost a necessary consideration in an strategy designed to improve a companies online presence.
How they work:
the most familiar way of search is Google but all search engines are built with similar ingredients. They typically first involve “web crawling” which is a series of spiders that follow every link possible on the site. The second step involves Indexing where the web crawler determines where to store the information under a which tag keyword. The third step involves searching which is identified by keywords that the user would type in.
What is an SEO and SEM:
SEO: Search engine optimization is involved with improving you relevancy in the search engine through page tittles, meta tags and headings so that users can see your site higher up on the scale.
SEM: Search engine Marketing build links to connect your site with third party sites to improve traffic.
