It’s well known that beer and hockey go hand in hand when ones watching hockey in Canada.  The conference board of Canada found that 100 Canadian jobs and almost 1 percent of gross domestic product comes through the beer economy. Each Canadian who drinks beer and watches hockey buys an equivalent of 235 bottles a year, which largely contributes to the growth of the economy as it boosts sales and revenue for both the government and the firms.

The beer industry generates 5-8 billion in taxes each year and earns 44 cents on every bear bottle a Canadian spends on. Thus this shows how cold beer has boosted the economy

All in all even though the beer sellers are losing out market share to the wine sellers the economy is still booming due to the amazing combination of beer and hockey.

http://www.bnn.ca/News/2013/11/5/How-cold-beer-makes-Canadas-economy-hop.aspx