After browsing through the blogs, Annabelle Chen’s post on Lululemon caught my attention. Annabelle said in her post: ”Lululemon’s reputation as a reliable brand seems to be nothing but a memory of the past”. Customers filed a lawsuit against Lululemon, complaining about the sheerness of yoga pants made out of their trademark Lyon fabric. Many people believe that this incident has damaged the company’s reputation and started to question the quality of Lululemon’s product.

However, I don’t think one incident would have that much an effect on Lululemon. Lululemon has built up huge customer base over the years by offering high-quality clothing that has a durable athletic apparel. Besides, Lululemon has differentiate itself by building up brand image. It sends out positive message to the public and focus on sustainability. Lululemon also offer free yoga classes to promote healthy living lifestyle.

 Mistakes are inevitable, what’s important is how the company react to the mistakes. Lululemon’s reaction to the incident is quite reliable. They stopped selling the lyon fabric pants and provide full refund. Of course Lululemon should attach great importance to this incident to make sure it will not happen again. But with their good relationship with the customers and their unique brand, I believe Lululemon will keep up the good quality products and will still be competitive in the market.

 

 

 

Resources:

The Globe and Mail (October 1, 2013): Lululemon lawsuit over too-sheer pants gets lead plaintiff

 Fashion Week Daily (April 4, 2013): Lululemon’s See-Through Pants Fiasco Results In A Firing