While thinking of what to write for my blog and taking a break from studying i started to play my new favorite ipod game: FRUIT NINJA! so….why not blog about it?
appadvice.com
Its hard to admit, but ever since i downloaded the free trial and bought the game..I have been playing almost everday! What makes it addicting? the satisfaction of beating your own high score! After I thought more about fruit ninja and how I became “addicted” I realized that there was clever marketing behind it.
1)By offering a lite version of Fruit ninja, people get to see just exactly what the game is and play it with out the burden of having to play! Just like a free sample that stores have on products they produce. The more you play, the more you want to keep playing. And then: the lite version limits you to only be able to get a certain amount of points. I guess if your like me….and you really want to keep playing, there’s nothing else to do but buy it!
2) The application store itself is a great way to market the game. Everyday, a ton of people go on to look for and download apps, so there is already a lot of traffic but what attracted me the most was the list of top 25 free games, top rated games. I immediately go to those instead of taking time to look through everything.
3) Another reason I downloaded the game was also because of word of mouth, and the influence of my friends. It seemed like everyone around me had played it or even bought it, and almost everyone had good things to say about it. The cool thing is that I can even link with my friends and play against each other!
Although I thought it was just a simple process of downloading a game I never thought of the marketing strategies behind it to get people to buy the apps!
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