The time has come again….tim horton’s roll up the rim!
the roll up the rim promotion is such a great way for tim horton’s to gain more attention and business from consumers. Going in to the store, there are huge posters, and ads hanging. Everything was super colorful, big and eyecatching. There’s no way for anyone to miss it. This year, top prizes include: the toyota matrix, panasonic tv, mountain bikes and gourmet grills! There isn’t just in store promotions, tim horton’s has also effectively used social media such as facebook for promotions. From facebook, I found out that you could also play roll up the rim on the website! simply by just spinning the wheel. This just shows how important the role of social media is for promotion and getting the word out there!
In class we watched a video of Subways pricing strategy which gave them a competitive advantage and also adding to the brand. When people talk about roll up the rim, the name that comes to mind automatically is TIMHORTONS. They’ve established roll up the rim so that other coffeeshops haven’t been able to have a promotion quite like this!
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