Posted by: | 16th Mar, 2011

prestige pricing

recently I went to Holt Renfrew downtown just to browse and look around, even though I knew I probably wouldn’t be able to afford anything that was really nice. Browsing in Holt Renfrew is definitely a cool experience, all the clothing looks so nice, and the store and the displays were kept very neatly.

holt renfrew

The bag section however, was what I really wanted to look at. I remembered that in class, Elaine mentioned that with prestige pricing, items sometimes don’t have any price tags on them such as high end bags. As I expected, while checking out the purses from chanel to prada, there were no prices to be seen! When it comes to these pricey items, everyone already knows that the price of these bags will be very expensive, and often they are able to find some prices online through the websites. Also, the people who purchase these bags are already very willing to buy them regardless if its 800 or even 1000.

hqgalerieboutique.blogspot.com

Another thing I noticed while I was in the handbag section was that even though there were salespeople around, no one bothered to come up to me right away and ask how I was doing, instead they generally helped older people. The store knows that these people are the ones who are most likely to purchase something from a high end store, so they give more attention to them. I thought that this was a clever strategy!

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