angus.todd

In August of 2007 Mattel Inc., the world’s largest toy company, began a massive recall of 9 million toys because of faulty magnets and high levels of lead in paints used on the toys. Immediately Mattel was quick to take the blame for its mistakes in what seemed to be the ethically correct move. CEO  Bob […]

One of the topics discussed in the article “Positioning” by Al Ries and Jack Trout was the importance of getting your product into the consumer’s mind. Recently there has been a certain breakfast cereal which has been growing in popularity for doing exactly that. In 2009 a couple from BC began selling their healthy breakfast […]