Archive for the 'Course directed' Category

Explorations in video presentations.

Sunday, April 7th, 2013

I had a blast working with my project team in developing a movie that summarized the work we had done thought the year. Given that, and this mainly directed at myself, our group was relatively technologically challenged (ludities, if you will) we were able to come together to overcome our struggles… no matter how corny […]

Useful social media

Tuesday, April 2nd, 2013

I am undoubtedly guilty of procrastinating from assignments by wasting time away on Facebook, twitter and variable other forms of social media so I was more than happy to find another example of how Social media can be used to be productive and do good. I stumbled upon this blog post called Beremedy – #GivingTuesday  and […]

PR on the Twitter-sphere

Monday, April 1st, 2013

Founded in March of 2006, Twitter was originally intended to act as an SMS service to communicate with a small group of people. While it is impressive to think that for some people (Justin Bieber) that ‘small group of people’ has grown to be up to 36+ million followers, whats more impressive is to try to […]

Just get ’em hooked

Friday, March 29th, 2013

Serendipitous that I stumble across Liam’s blog post about coffee, as my favourite time of year comes to an end (I speak of course about Roll Up The Rim). A little more than a year ago I made a post that talked about McDonalds’ foray into the caffeinated beverage market, and ever since then (then being […]

We All Fall Down

Wednesday, March 20th, 2013

When Apple launched the iPhone 5, the public response was extremely positive. Within the first 24 hours, there were over two million pre-orders and this was a typical scene outside of retail stores: In 2012 the most viewed advertisement on YouTube was Nike Football’s “My Time Is Now” ad, that had a staggering 20,884,282 views. […]

Those fracking pipelines!!

Saturday, February 9th, 2013

Gasoline, petroleum and other petroleum byproducts are a monumental part of our lives. Whether people realize it or not, they are used by everyone, in hundreds of way every day. For whatever reason, however, a lot of people hate oil companies and their practices despite the invaluable products and services they provide.  Oil companies are […]

Abusing the Obese

Monday, January 21st, 2013

In North America, nearly 70% of adults are overweight, and that number is constantly on the rise. Consequently there is an ever increasing number of products and services that promise to deliver quick, easy, and effective weight-loss to those who need it. There is certainly nothing ethically wrong with trying to help people improve their […]

Product Placement

Thursday, November 24th, 2011

Cam Frick wrote a blog that talked about Gordie Dutka’s blog on Product Placement. I always thought product placement was blatant and obvious, somewhat like this farcicle example in the movie ‘Wayne’s World’: Cam talks about the “Junior Mint” Seinfeld episode as product placement, and this is something I never even noticed. I began to think, if things […]

‘Environmentally Friendly’

Thursday, November 24th, 2011

Devon Hardie made a blog which talked about how bad it was that companies were marketing their products as ‘green’ and ‘environmentally friendly’, which is true… it is bad. The question is, can you blame them? The blog talks about how there are companies who market their water bottles as environmentally friendly because they use […]

Getting Noticed

Sunday, November 20th, 2011

With ads in TV shows , newspapers, billboards, magazines, radio programs, bus stops and on the internet, consumers see hundreds, even thousands of ads a day. There was a time when a single ad could have a huge impact on consumers. Take for example this iconic Marlboro cigarette ad from the 1950’s which over two […]

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