Weight Watchers’ New Image
by angustodd ~ October 10th, 2011. Filed under: Course directed.When one thinks of Weight Watchers, the image conjured is often that of a lady bragging about the amount of weight she has lost. She might be sporting her high school jeans, a little black dress or even a bikini. Over the years Weight Watchers periodically changes the face of their product- Their earlier advertisements starred Lynn Red…
…and more recently their TV commercials star Jennifer Hudson…
…however they have always been focused toward ladies seeking self improvement. With eloquent pink cursive handwritten fonts in their ads and ladies talking about how much confidence they have gained while wearing their bathing suits because of Weight Watchers, it is safe to say that Weight Watcher’s target segment has been women. Or it least it was, until recently when Weight Watchers completely changed their target segment with one advert. Recent marketing plans have been part of a tactical move to gain more market share. Weight Watchers is no longer something specifically targeted for women, and its all thanks to ads like this:
https://www.youtube.com/watch?v=vcjf4aRpnq8