angus.todd

I  recently came across a blog belonging to Kevin Jagger.

Kevin played football at McGill while studying finance, but stopped after he graduated. Years later, Kevin found himself watching the 2010 winter olympics and realized he wasn’t ready to give up sport quite so quickly. He quit his job and began a full time training schedule with the lofty goal of making it to the Olympics as a speed skater. Kevin quickly realized that he had begun quite a costly undertaking. He needed sponsors, quickly. So began Kevin’s blog – “Long Track Long Shot”– in which he chronicled his progress. He shared the blog with his friends who shared with their friends till the blog grew in popularity. Through a blog, Facebook site and Twitter page, Kevin was able to grow an audience which he leveraged to gain sponsorship.

The blog changed Kevin’s brand. No longer did potential sponsors see him as a middle aged man who, in the early stage of his skating career, lost races to teenage girls, but a success story which had captured the interest of many. Most importantly he had capture their interest… with a blog.

https://www.youtube.com/watch?v=qiZvdxlfO5U