Giddyup!
If you can market your product so that consumers think it is something they need instead of something they want, then it doesn’t matter what you’re selling because you will be successful. Marketing isn’t just about advertisements, its about what consumers think when they see your product and developing the product so consumers want it. […]
One day after seeing a moving company throw away cardboard boxes after unpacking them, Marty Metro was inspired to begin a business that connected people who had used boxes to people who needed boxes. In 2002 he left his job as an IT consultant and opened Boomerang Boxes, a retail store in L.A. that sold […]
Several years ago McDonald’s introduced coffee to their restaurants hoping to attract customers from competitors with low prices. The product was branded as an alternative to other pricy and somewhat pretentious cafes with adverts like the McDonald’s Unsnobby Coffee TV ad: In October of this year McDonald’s made public the decision to build on the McCafe line […]
I recently came across a blog belonging to Kevin Jagger. Kevin played football at McGill while studying finance, but stopped after he graduated. Years later, Kevin found himself watching the 2010 winter olympics and realized he wasn’t ready to give up sport quite so quickly. He quit his job and began a full time training schedule […]
When one thinks of Weight Watchers, the image conjured is often that of a lady bragging about the amount of weight she has lost. She might be sporting her high school jeans, a little black dress or even a bikini. Over the years Weight Watchers periodically changes the face of their product- Their earlier advertisements […]
In August of 2007 Mattel Inc., the world’s largest toy company, began a massive recall of 9 million toys because of faulty magnets and high levels of lead in paints used on the toys. Immediately Mattel was quick to take the blame for its mistakes in what seemed to be the ethically correct move. CEO Bob […]
One of the topics discussed in the article “Positioning” by Al Ries and Jack Trout was the importance of getting your product into the consumer’s mind. Recently there has been a certain breakfast cereal which has been growing in popularity for doing exactly that. In 2009 a couple from BC began selling their healthy breakfast […]