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Scandal = the new marketing tool

Since those last few years, the word “scandal” has never been so popular : from all those scandal TV shows such as  “The Real Housewives of …” and” Tan Mom” to scandal newspapers like The New York Post and its famous page 6, people like controversial and dramatic information. But has scandal become the new requirement to make money ? It seems to be the case.

Let’s talk about those TV shows. First of all, those shows are often targeting young people (from their 15’s to their 25’s) adopting their codes, points of views and ways to speak. Secondly, the more scandalous, the better. Although those shows are called “reality TV shows” and are allegedly following the real life of the characters, directors try to catch the attention of the public with dramatic scripts already written which are everything but natural. For instance, on of the most famous scandalous TV show, Keeping Up With The Kardashians, is a succession of allegedly “problems” (such as picking their daily outfits or finding a new caterer at the last minute as the previous one just canceled) that have to face the Kardashian family.

 

 

But those TV shows also have consequences. According to the Italians living in New Jersey, Jersey Shore is degrading the image of the whole community being so trashy. They also have a serious impact on kids who see the characters as “stars” ans want to want to be like them, adopting their attitudes and behaviors.

Hopefully, some politicians are reacting such as  New Jersey Governor Chris Christie who passed a new law forbidding children under 14 to get spray tans in tanning salons. Also, people under 17 must be accompanied by a parent when they go for a consultation in a tanning salon. Unfortunately, even if the law is useful, its not enough, it also has to come from the parents protecting their kids from that exposure to scandal media.

 

source links =

http://www.huffingtonpost.com/damien-hoffman/is-scandal-the-new-model_b_479377.html

http://adage.com/article/media/scandal-sheet/108781/

http://www.dailymail.co.uk/news/article-2302665/Jersey-Shore-look-18-New-Jersey-Governor-Chris-Christie-passes-ban-children-tanning-beds-Tan-Mom-scandal.html

 

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How much does Facebook know about you ?

    Liking a page on Facebook is a commonly used tool. With the “like” button which was launched in 2009, you can let your friends know that you are following that page but also be aware of the latest news posted on that page. However, it tells a lot about you to Facebook , known to store those personal data.

 

A few months ago, the social network, that changed its privacy settings, made it possible to search for people according to specific features. Now, thanks to “Graph search” and using crossed check information, you can actually look for dentists that liked Pringles and Haribo candies, teachers that liked the official page of the Communist Party or army soldiers that went to Iraq. Moreover, even more worrying, some studies were carried out and researchers linking different likes, were able to establish personality traits. For instance, 95% of the time, researchers were able to guess if Facebook users were identifying themselves as black or white and 88% of the time, they were also able to find out if a male user was homosexual. Thanks to those personality traits, it was also quite easy to determine if  the user was Democrat or Republican.

 

But, there’s more. Nowadays, smartphones have a GPS included, which means that when you are posting photos telling where they were taken, Facebook also knows it. Also, by using accessible data such as zip codes or locations, Facebook uses those data to target us better with marketing and advertising. For instance, if you like an artist on Facebook, you will see whenever he is coming to give a concert to the city where you live.

 

Hopefully, there are some solutions to prevent people from identifying and finding you on facebook thanks to your zip code or that page you liked. First of all, change your privacy settings to make your data only visible by your “friends” and be careful with the pages you like.

Source links =

http://www.huffingtonpost.com/2013/03/11/facebook-likes-personality-traits_n_2854403.html

http://gigaom.com/2013/04/04/why-facebook-home-bothers-me-it-destroys-any-notion-of-privacy/

http://www.bbc.co.uk/news/technology-21699305

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Should we trust labels ?

A few months ago, the horsemeat scandal exploded in Europe, letting companies accusing their distribution channels and consumers outraged. Everything started with suspicions about presence of horsemeat in burgers in England and Ireland.Tests were carried out on frozen dinners like lasagna or frozen spaghetti and it resulted that some of them contained more than 60 percent of horse meat. The problem here was that those frozen dishes were labeled as beef horse and were not supposed to contain horse meat at all. Moreover, horses are seen as companions and sporting animals only. After those dinners were analyzed, it resulted than there were not healthy risks.

 

However,  the core of the problem was deeper :  there were actually no transparency about the product, companies using horsemeat instead of beef because it was cheaper. To put it in a nutshell, companies were lying to consumers about what they were buying and this is a violation of the trust on which is based the relationship buyer-seller. And trust is mandatory for an exchange between to occur.

 

However, there are still some people who benefit from that scandal. Here in Canada, more people are trying this type of meat. According to Bill desBarres, chairman of the Horse Welfare Alliance of Canada, the scandal in Europe have raised consumer interest and people want to taste horsemeat. In Quebec, grocery stores like Metro or IGA sell the product. In Ontario, some restaurants like La Palette in Toronto, serve two horse tenderloin dishes. As well, this horsemeat scandal has helped fish sales to jump up over 20% in the European Union. As a result, lobster prices that have been stuck at $5 a pound for ages, recently reached $10.

 

 

source links =

http://www.cbc.ca/news/canada/prince-edward-island/story/2013/04/02/pei-horse-meat-lobster-price-584.html

http://www.cbc.ca/news/world/story/2013/02/11/horsemeat-europe-scandal.html

http://www.cbc.ca/news/canada/edmonton/story/2013/02/22/can-horsemeat-europe-scandal-canada-foodie.html

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