Posted in Uncategorized on Apr 7th, 2013 No Comments »
Those marketing plan assignments were really interesting and were not exactly what I was expecting at the beginning of the semester. I actually think it was a good idea to not choose our teams so then we had to interact with individuals that were not our friends. As a result, it was more like a […]
Posted in Uncategorized on Mar 29th, 2013 No Comments »
Since those last few years, the word “scandal” has never been so popular : from all those scandal TV shows such as “The Real Housewives of …” and” Tan Mom” to scandal newspapers like The New York Post and its famous page 6, people like controversial and dramatic information. But has scandal become the new […]
Posted in Uncategorized on Mar 7th, 2013 No Comments »
Liking a page on Facebook is a commonly used tool. With the “like” button which was launched in 2009, you can let your friends know that you are following that page but also be aware of the latest news posted on that page. However, it tells a lot about you to Facebook , known […]
Posted in Uncategorized on Mar 5th, 2013 No Comments »
A few months ago, the horsemeat scandal exploded in Europe, letting companies accusing their distribution channels and consumers outraged. Everything started with suspicions about presence of horsemeat in burgers in England and Ireland.Tests were carried out on frozen dinners like lasagna or frozen spaghetti and it resulted that some of them contained more than 60 […]
Posted in Uncategorized on Feb 2nd, 2013 No Comments »
Knowing your consumers very well is one of the key of marketing. Then, you are able to identify their needs and you are able to predict their future purchases before they even realize they need them. A lot of companies, like Target, are really focused on the purchase behaviour of every customer identified and […]
Posted in Uncategorized on Jan 19th, 2013 No Comments »
Nowadays, CSR or Corporate Social Responsiblity has become an increasinly “fashionable” term. That concept, which is supposed to retarget agendas of companies on stakeholder’s real needs, has provoked an icreasing amount of corporate responsiblity policies since the crisis. But, are companies really commited to the community ? Are all those responsibility policies sincerely made to […]