Anton Røthe

I found this post (Get dirty with us/The Aroma Company) from the MarketingBlog.co.uk and was facsinated by this cool partnership. BBC launched a serier called Dirty Season and approached The Aroma Company with a great idea. For the show about the stinky Medieval London and Revolutionary Paris, they wanted The Aroma Company to supply scratch and sniff cards, so the viewers could scratch a card at a certain time to enhance the atmosphere.  The cards themselves would be available at the local library during the time of the documentary series (started five days ago). Since this is so recent, it will be exceiting to see if anyone actually used the cards, and if so, what they thought about it.

I believe this is a great beginnig to a bright TV and movie future. There is always a hope that movies will feel even more real and have cool effects (3d). What if your TV could distribute temperatures and smells, to make movies feel more real. It would be amazing, considering you can turn it off ofcourse if you don’t want to smell the sweat from a fighting gladiatior on a romantic evening.

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I was reading Emily’s blog a about the new horrible song “Friday” by Rebecca Black and i remembered the first time i saw this video. I got a link from a friend with the comment “This is hilarious, HAHA”. I dragged one of my friends over to watch and we couldn’t stop laughing. The lyrics were the most horrible i have ever heard and it therefore became a massive hit on youtube. As Emily stated, Black has made over 1 million dollars on her “hit”, but after this video she has received som many hateful and hurtful comments that she has become seriously depressed. Yes, her video har ove 81 million views and several remixes, but even thouh this video has taken off, i believe the amount of terrible publicity she has receive may have destroyed her possible singing career. On the other hand, she has now hired a manager and a publicist and is working on her debut album (Wiki). This girl is becoming a new Bieber, but at least he had some grain of talent. I believe this recent massive bad publicity around her, may be good in the short run, but an artist cannot survive in the spotlight with only bad publicity, so unless she actually comes out with a song a person can listen to, she will disappear like other one hit wonders.

If you really want to increase the embarrasingly high views of her video here is the link.

“Friday”

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I was reading Whitney’s blogpost about cool shopping bag advertisement’s (Whitney’s Blog) and it reminded me of all the cool street art and graffiti advertisement some businsesses use. Busshelter ads are boring, dirty, and people hardly even take notice of them. Therefore, several businesses with a more rebellious image have made graffiti advertisement. This catches the eye of even those who try not to see it. It might anger you, or fascinate you, but at least you now remember that brand.

The bottom picture is from Unicef in Croatia.

When Kia was introducing their new car, Kia Soul, they also used graffiti and symbols around London to create an image before the car was actually introduced. If it is well made, these advertisements can be beautiful and liven up a boring wall.

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This week has been filled with exciting event. One among them was Storm the Wall! This is the largest intermural event in North America. It “is a 5-person team relay or individual event. Including a 225 yard swim (9 widths of the UBC Aquatic Centre pool), 450m sprint, 2.8km cycle and 1km run, after which the whole team “storms” the 12’ wall.” (Storm Webpage)

This event has taken place in the midle of campus, so nearly everyone here must have heard of it. It is a great event to get together and do something fun that is also athletic. This is only one of many Rec events, but is definately the biggest one, and is a great source of advertisement. The wall itself is full of sponsor advertsisements aimed at students. Most of all the clubs that participate market themselves. The Fraternities for example are proud of doing well in sports and this year Alpha Delta Phi, won the Triple Crown (a prestigeous prize) and most likely the sports trophy.

This is itself a great advertisement for next year’s recruitment. This can also be said about other clubs, such a s the ski and board club which aspire to be one of the biggest and coolest clubs at UBC.

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There is no doubt that when big celebrities write on twitter or on a blog about your business, about how they stayed in your hotel, partied in your club or ate at your restaurant, that your name will be out there. Many celebrities continuously write about what they do everyday, and you start thinking why. Why do they say absolutely every stupid thing they do in a day?? Maybe to please their fans, which is probably a big reason, but this creates a bieffect ov great advertisement for businesses.

Take a look at Pamela Anderson’s blog, she advertises FOX and her show everywhere.
pamelaanderson.blog.friendster.com

The biggest trend is ofcourse Twitter. Celebrities can create great value and great harm on twitter. Charlie Sheen is a great example, since he is currently on a rampage about Warner Bros and his show. Here is one example of what he wrote on his blog.
http://forums.comicbookresources.com/showthread.php?t=362294

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“The Few. The Proud. The Marines!” “There’s Strong.. And There’s Army Strong!”

These are just a few of the many slogans the U.S forces use in their propaganda to recruit new soldiers. You can say what you want about the morality of making a commercial to draw new potential soldiers into war, but over time, contries with a volunteer type service have become true experts at pushing their slogans on the people. Take a look at this ad from the U.S army!

I have served one year in the Norwegian Forces, and watching recruitment videos from around the world does get me absolutely pumped and i remember the good times back in soldier training. One thing all military commercials have in common is enhancing “brotherhood” and talking deep into your hearts patriotism. This commercial is from the Canadian Forces:

Action is also part of the motivation for many young men, and wanting living up to the tough manly image. All these ads are designed to get you pumped, and when many people see these ads on tv and think, I want to be on a speed boat with a gun in my hand, the Armed Forces have created many new potential recruits to use in wars abroad.

The army sets a great price, with high paychecks (because of risk) in some countries, their product is varied and risky, and the place is in the strangest places and you often end up in places you do not want to be. The Armed Forces of the world are experts at promotion and their ads are everywhere. Even in the background of break.com, a funny video site.

Here is another ad from the Canadian Forces and one from Norway

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When the sun finally shines after a long dark winter, Norwegians love to be outside playing sports and eating hot dogs grilled on a disposible barbeque in a bun. Gilde, a large distributor of meat and hot dogs made this commercial and related the fun of sports to have in a great sausage in a bun.

It uses humour and a catchy tune and I therefore remembered this commercial from two years ago and found it right away. That tells me that they have created a very successful commercial and when the Nation Norwegian Handball team was on a winning streak and won the world championship, Gilde got the team and made this.

This brought the Norwegian pride to life and instantaniously i crave a hot dog. Here are 2 commercials with a similar aspect, combining a tasty chockolate with the outdoorsie Norwgian culture.

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I was thinking about this weeks blog, while listening to my favorite music program, and thought. Why not do some marketing on thier behalf.
Spotify – better than Itunes

Spotify is an online streaming program, much like Pandora or MOG, but this is a world of its own. It is a downloadable app for every system, including phones and ipods. You have all the music in the world in your pocket at all time. It works fairly similar to itunes store, except you pay a monthly fee to access all the music you want. Check out their website and blog:

http://www.spotify.com/int/premium-user/

http://www.spotify.com/int/blog/

3 reasons why Spotify is better than Itunes:

1: Playlists! not only are the playlists easy to make by drag and drop, much like itunes, but the playists are interactive. This means you can share your playlists with friends, make collaborative playlists so that everyone can work on the same playlist and add music, perfect for parties. You can also access your playlists and music on any computer or phone without having your music on a drive, like you need to with itunes.

2: Library! Spotify is run from a main server, which has deals with almost every record label, so any album or song you can find in the itunes store you can also fin in the spotify library. If for some reason the song you want is not in Spotify, you can add your entire itunes library to your account, so any song you have downloaded on your computer will also be available.

3: Offline! Now, itunes is allways offline in that your music is located on your computer, while with spotify you need an internett connection to gain access an listen to all the music in the world. They have solved this by enabling offline playlists. You can make all your playlists available offline and you can have unlimet music wherever you go.

Spotify is by far the best legal music player with fair prices out there, and it has everything Itunes has and much more! Only issue is that it does not exist in North America yet. They are trying to expand the service here, but with lots of resistance from Itunes.

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“Since 1999, Norsk Resirk has made Norway a global leader when it comes to depositing and recycling non-refillable plastic bottles and beverage cans.” (resirk.no). Through continous advertisements, motivation from return rewards, and availability of return stations they have created a strong culture to resturn all empty bottles and cans. Also every grocerystore or venue that sells beverages in plastic bottles or cans must have a return service by law.

From elderly people, who have always lived a humble life to young teenages who want to be cool. Everyone recycles their bottles. After i host my own parties or go to parties with friends, we all gather the beer cans and recycle them the next day. In order to spread the world and create the highest recycling percentages in the world (90%) they have targeted every generation in Norway. It is a fun activity for the small children, as the manchines themselves are pretty fun, and as the world looks toward new innovative ways to save the planet, Norsk Resirk has created a social trend to heal the planet anc recycle.

Technologically, Resirk with a partner Tomra, has created ideal machines to deal with empty bottles and cans. They can be found in evere convenient store in Norway and most stores in Germany. These machines have low maintanance, low cost, and efficiently sort, crush and package bottles ready for transportation to large recycling stations.

Economically it is actually not a bad business. It is partly owned by several private businesses and large grocery chains. Their revenue comes from the renting out of the machines, and resale of the plastic and aluminium to other industries. This business is a win-win situation. The government looks good as an enviromentally friendly example, the world is saved from alot of littering, and the private industry makes money.

link to their home page: http://www.resirk.no/Frontpage-63.aspx

Pant alt Alltid (Recycle Everything, Allways)

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How does apple continue, from a marketing perspective, to massively increase their sales and profits even in a slow economic time? Reuters.com predicted in November, that by the end of 2011 Apple would be the most valuable company in the world. Wall street now predicts “Wall Street has forecast Apple’s quarterly revenue to rise more than 50 percent to $24.4 billion after a bumper holiday shopping season.”

(http://www.torontosun.com/tech/news/2011/01/18/16928956.html).

I will discuss some macroenvironmental factors that may be cause in Apple’s continuing rise in sales.

Today’s western culture has very much moved into a technological and fast passed world. Apple has also created a demand for their products and a culture to be an apple consumer. Because of this culture to be ”hip” in technology, Apple has an image as the best among the “hip” and every product they launch is a great success.

Demographically, today’s generation of consumers is becoming more adapted to new technology and enjoys new innovating products that assist in time management both at work and at home. Apple opens up unlimited features for socializing, attracting youth and consistently creating apps to attract the common businessman.

Technology is Apple’s true strength and competitive advantage. They do create social trends, a new culture, and attract a broad base of consumers, but how do they really get this started. Advertisements, might make many consumers try Apple for the first time, but Apple’s innovative technology and simple design make them superior among most of their product types. They have truly created a technological design that makes a person that has tried a Macbook, Iphone, or Ipod for the first time to immediately want one.

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