Anton Røthe

“Since 1999, Norsk Resirk has made Norway a global leader when it comes to depositing and recycling non-refillable plastic bottles and beverage cans.” (resirk.no). Through continous advertisements, motivation from return rewards, and availability of return stations they have created a strong culture to resturn all empty bottles and cans. Also every grocerystore or venue that sells beverages in plastic bottles or cans must have a return service by law.

From elderly people, who have always lived a humble life to young teenages who want to be cool. Everyone recycles their bottles. After i host my own parties or go to parties with friends, we all gather the beer cans and recycle them the next day. In order to spread the world and create the highest recycling percentages in the world (90%) they have targeted every generation in Norway. It is a fun activity for the small children, as the manchines themselves are pretty fun, and as the world looks toward new innovative ways to save the planet, Norsk Resirk has created a social trend to heal the planet anc recycle.

Technologically, Resirk with a partner Tomra, has created ideal machines to deal with empty bottles and cans. They can be found in evere convenient store in Norway and most stores in Germany. These machines have low maintanance, low cost, and efficiently sort, crush and package bottles ready for transportation to large recycling stations.

Economically it is actually not a bad business. It is partly owned by several private businesses and large grocery chains. Their revenue comes from the renting out of the machines, and resale of the plastic and aluminium to other industries. This business is a win-win situation. The government looks good as an enviromentally friendly example, the world is saved from alot of littering, and the private industry makes money.

link to their home page: http://www.resirk.no/Frontpage-63.aspx

Pant alt Alltid (Recycle Everything, Allways)

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