Anton Røthe

Marketing

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War Propaganda

March 10th, 2011 by antonroethe

“The Few. The Proud. The Marines!” “There’s Strong.. And There’s Army Strong!”

These are just a few of the many slogans the U.S forces use in their propaganda to recruit new soldiers. You can say what you want about the morality of making a commercial to draw new potential soldiers into war, but over time, contries with a volunteer type service have become true experts at pushing their slogans on the people. Take a look at this ad from the U.S army!

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I have served one year in the Norwegian Forces, and watching recruitment videos from around the world does get me absolutely pumped and i remember the good times back in soldier training. One thing all military commercials have in common is enhancing “brotherhood” and talking deep into your hearts patriotism. This commercial is from the Canadian Forces:

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Action is also part of the motivation for many young men, and wanting living up to the tough manly image. All these ads are designed to get you pumped, and when many people see these ads on tv and think, I want to be on a speed boat with a gun in my hand, the Armed Forces have created many new potential recruits to use in wars abroad.

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The army sets a great price, with high paychecks (because of risk) in some countries, their product is varied and risky, and the place is in the strangest places and you often end up in places you do not want to be. The Armed Forces of the world are experts at promotion and their ads are everywhere. Even in the background of break.com, a funny video site.

Here is another ad from the Canadian Forces and one from Norway

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