Anton Røthe

I found this post (Get dirty with us/The Aroma Company) from the MarketingBlog.co.uk and was facsinated by this cool partnership. BBC launched a serier called Dirty Season and approached The Aroma Company with a great idea. For the show about the stinky Medieval London and Revolutionary Paris, they wanted The Aroma Company to supply scratch and sniff cards, so the viewers could scratch a card at a certain time to enhance the atmosphere.  The cards themselves would be available at the local library during the time of the documentary series (started five days ago). Since this is so recent, it will be exceiting to see if anyone actually used the cards, and if so, what they thought about it.

I believe this is a great beginnig to a bright TV and movie future. There is always a hope that movies will feel even more real and have cool effects (3d). What if your TV could distribute temperatures and smells, to make movies feel more real. It would be amazing, considering you can turn it off ofcourse if you don’t want to smell the sweat from a fighting gladiatior on a romantic evening.

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