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Of all the things I could be doing, I couldn’t resist commenting on rosebudmag.com’s blog on the declining porn industry. {external} As you might’ve guessed, porn is a discretionary product, or more accurately, paid-porn is. With the rise of online streaming sites like Redtube, Megaporn (you didn’t hear this from me) coupled with growing stinginess among consumers, the porn industry is faltering. USA Today’s John Swartz says the evil is with the general belief that “porn should be free.”
However, that’s not the problem. The root issue here is that the porn industry’s model is antiqued. Most porn actresses are not professionally trained. Moreover, there is no branding or product differentiation between rivals. And thus, enabled by steaming technology, competition is becoming fierce with “home-made videos” entering the industry. Therefore, we need filmakers like Shockporn which are adopting a model of production where they market their porn free, and collect revenue by arranging royalties with streamers and embedded advertisments to brand their product. Fighting the trend towards free porn is futile. However, the demand for porn won’t be going anywhere.

