When CFOs Talk About Big Data, It’s Often Just Talk
The blog that I found is James Willhite’s Blog on Wall Street Journal. The post was titled ”When CFOs talk about Big Data, it’s often just talk” and talked about how most business in the world claim that they will mastering Big Data to become more competitive in the market, but only a few is actually focusing on it.
Thanks to the development of technology, Big Data is powering business all around the world and transforming their way or running business. It helps them to understand the customers. Firms can use the information they gather to recognize the target potential customers and respond to the demand. It could generate great insights about market. However, like what we talk about on class, without efficient and accurate information management, Big Data is nothing but a wrap of raw beef. Companies can be overwhelmed by the huge volume of data. Either they don’t know how to use it or they can’t use it efficiently. Although turning data into insights is ideal, companies need to analysis them in a timely way to serve their customers better.
Without information management, all the raw data companies have about every customers’ and suppliers’ information would only create more liability.
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