Asfvin Pugunisparam's Blog

This article depicts the ongoing battle between Apple and Samsung to win the smartphone market share.  After losing in the courtroom for infringing 5 of Apple’s patent, Samsung is now becoming more aggressive in their marketing approach. Prior to this, Samsung marketing approach has always been subtle and passive against their competitors but under the new marketing management by Todd Pendleton, it is becoming more aggressive. The aggressive approach towards marketing their product has been rather successful for Samsung. Their smartphone market share rose from 18.3% to 34.6% in a year. The dominance that is shown by Samsung in the market share is mostly due to their expertise and spending on marketing. Samsung spent 2.8 billion in marketing expenses in the second quarter, up from $1.97 billion a year earlier.

What is clear is that with the appropriate marketing scheme and spending, there is a higher chance for a firm or a company to voice out or project its product to its customer. This will enable the firm to show the competitive advantage of its product compared to other companies. Hence, the power of marketing is truly proven here.

http://blogs.wsj.com/digits/2012/10/07/new-battle-brewing-between-samsung-and-apple/ 

In this article, we are introduced to the fact that there are still leaks to GAP’s social audit system that was launched in 2004 to combat child labor. GAP’s no tolerance policy towards child labor still has loop holes and leaks due to the contractors that it hires. This is especially true in India. Although the market in India is vast and it is a golden opportunity for the company to reduce cost and maximize profit, one cannot forgo the fact that in those opportunities and benefits, child labor still exists among them. Nevertheless, GAP has incorporated monitoring programmes which is useful to detect contractors who fail to comply with their regulations and policy. In the previous year, the programme has managed to revoke 23 contractors for failing to comply with their regulation. Besides that, GAP swore that it would rather withdraw the items that are identified made from children then selling them into the public. The risk of using child labor or related with child labor has a major impact on ruining their fame and popularity and so GAP has taken many drastic measure to curb this problem. The good business ethics that is shown by GAP is clear as the company even promises to school the children who were found working for their contractor. Nevertheless, the promises remain as words for some children like Amitosh due to the unscrupulous behavior of the contractors.

http://www.guardian.co.uk/business/2007/oct/28/ethicalbusiness.india

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