The NFL Pro-Bowl weekend will be played on Sunday January 30th, 2011, during the off week before the Super Bowl game (between the Pittsburgh Steelers and the Green Bay Packers). This brilliant idea became official in the 1970s by the National Football League. Unlike most other sports, which have their all star games in the middle of the season, the NFL Pro-Bowl is played after the playoff season and before the Super Bowl Championship. Besides adding some excitement to game, this great marketing has been generating very big revenues for the American Professional Football Association.
Since the Super Bowl is the most watched event in the United States, holding the all star game a week before the championship has been attracting many viewers to this great event. This is simply because at this time of the season the league is just hitting its climax and therefore many sports lovers are following football.
Every year, the NFL Pro Bowl is becoming more and more important to the people and businesses. Therefore, winning a Pro Bowl has been helping football players become more recognized in the public. Also since the Pro Bowl is hosted by the same city which is hosting the Super Bowl, this gives a great opportunity for those cities and the businesses within to make some profit. For example, since every year more people are traveling to the hosting cities a week earlier to watch the Pro Bowl, the city is holding its tourists for a week longer.
Overall, the Pro Bowl has been making NFL playoff very popular and more well known than any other All Star sports game.
