Author Archives: Ashkan

Scion, Toyota’s new brand

In 2002 Toyota Motor Corporation, also the founder of three other Motor Vehicle brands, Created a new automobile brand, Scion. Toyota Motor, a Japanese automobile corporation and also one of the worlds biggest motor vehicle brands, branched a new brand … Continue reading

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Product Placement

A great new way for movie directors to find investment for their movies, is to find advertisers that would like to advertise their product or service in a movie. Since the 1980s this idea has been a great way for … Continue reading

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Blackberry vs iPhone

Blackberry or iPhone? Well this isn’t a new topic question to anyone, and after many discussions and researches, I think we can all agree that we are biased towards one another based on our needs. However, as a Blackberry user, … Continue reading

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How to Get Consumers to Promote Your Business?

I recently watched a youtube video from the Ikea Marketing department, whom came up with a very creative advertising to get consumers to promote and advertise Ikea and their products. This simple but yet useful strategy used by Ikea Marketing … Continue reading

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After 13 Years in Business, Netflix is Starting to Make Big Bucks

Netflix is an online DVD streaming website, founded in 1997 by Reed Hastings. The company was originally started as a DVD mailing service, which allowed customers to order movies online or through the phone(limit of two movies per month) for … Continue reading

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2011 NFL Pro-Bowl

The NFL Pro-Bowl weekend will be played on Sunday January 30th, 2011, during the off week before the Super Bowl game (between the Pittsburgh Steelers and the Green Bay Packers).  This brilliant idea became official in the 1970s by the … Continue reading

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Creative Marketing Makes $350 Million in Just 2 Years

In November 2008, Andrew Mason, a music student from Northwestern University, launched a deal of the day website, called Groupon.com. The website was originally started in Chicago, but it was later expanded to many other states as well as Canada … Continue reading

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