Product Placement

A great new way for movie directors to find investment for their movies, is to find advertisers that would like to advertise their product or service in a movie. Since the 1980s this idea has been a great way for most movie directors to not only look for investors to invest in their movie but advertising and marketing individuals. Nowadays product placement can get very competitive; Forbes and Fortune magazine had to fight to find out which one was going to be on and promoted on the Wall Street 1987 movie.
Since it is now tremendously expensive to promote a movie, the producers are usually looking for ways to get some money back and some promotions as well. This could be a matter of putting a product in a background of a scene, It can be a way of writing a dialogue into a script, or simply a product being used and enjoyed in the movie.