I recently watched a youtube video from the Ikea Marketing department, whom came up with a very creative advertising to get consumers to promote and advertise Ikea and their products. This simple but yet useful strategy used by Ikea Marketing in 2009, only used the Social Network Website, Facebook, and some past showroom inventory products. Aside from coming up with this great idea, there is almost no advertising cost involved.
Here is how this strategy works:
In order to engage consumers and people in the opening of their new Ikea store in Malmo, the marketing department of Ikea used the already existing and very popular Social Network Website, Facebook, to advertise their store opening. The store created a Facebook account for their store manager and posted pictures of their showrooms as its profile picture and in the caption of the photos they asked people to tag them selves as a product in the picture and the first to tag that product will get it for free. This idea got many people to tag themselves in the picture and therefore advertise for the store in their page.
Aside from all the tags from the consumers, Ikea created a video and posted it on youtube, which had thousands of views within just a few weeks. This idea attracted many people interested in marketing and advertising as well as many Ikea costumers to write blogs and tweeter about their strategy.
