The Fall of Blackberry

There has been a host of news on Blackberry lately, starting with it possibly being a takeover target to it fighting for its survival. One of its largest shareholders, Farifax Financial, made an offer to buy and other vulture funds are looking at Blackberry which in the last quarter lost  $1 billion [1] and laid off 5,000 employees [2].  To compete with its competitors (IPhone and Samsung smartphones) Blackberry launched the new Z. However, it was not popular; I tried out a new Z for a month and there was no comparison to the IPhone, which caused me to switch and no longer be a proud blackberry owner. However; I was not the only person making the switch; a few years ago, just before making the switch, I noticed the number of my bbm contacts significantly and rapidly dropping. People were switching to the new Iphone too, so when I read that Blackberry may not survive or is in dire straits I was not surprised. I saw that coming years ago with the exodus from Blackberry. What upset me the most however, was that I should have bought Apples shares back then which have now rose from $302 to $496 in the last three years. To benefit greater, I should have also shorted Blackberry, which dropped from $60 to $8.20.  It’s a shame Blackberry may not survive, but a regret for me that I did not see the opportunity to invest.

 

 


[1] http://www.theglobeandmail.com/report-on-business/blackberry-set-to-report-second-quarter-results-this-morning/article14563529/

[2] http://www.theglobeandmail.com/globe-investor/ontario-rim-team-up-to-help-laid-off-tech-workers/article4478928/

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