The Fairest of Them All
This blog post references to relevant information in Anthea Low’s blog post which can be found here: https://blogs.ubc.ca/anthealow/2013/09/30/dells-equivalent-prospects-of-the-telecommunication-industry/
Many small companies sprout every day and try to push their ways into the market. One of those companies is Xiaomi, a privately-owned Chinese technology company. Their smartphone is compared to the Apple iPhone in terms of appearance and functionality, and compared to Dell for their business model. As companies such as Apple are working on the expansion into the Chinese market, Xiaomi is inching their way into the global market. They even hired Hugo Barra, a Google executive in charge of product development for Android to help in this process.
Although Xiaomi is adapting the direct business model, how successful will it be against a giant such as Apple? Apple has a strong hold on the international market, and has a strong brand. They are never idle, as upgraded iPhones continue to be released every year. Their business model clearly seems to be working as they change their products constantly to adapt to consumer’s changing demands, and leads in its inventory turnover period of 5 days in 2012.
Xiaomi may be a new and growing competitor, but as of now and probably for the next few years, Samsung, Nokia, and Apple will reign as the fairest of them all.
Related references:
- Apple beats out Coca-Cola as the most valuable brand.
- Apple is third behind Samsung and Nokia.
