Aijing
Nowadays, as we all know, Girl’s Generation is a well-known girl group and has significant influence in the world. They have also won the first place in South Korea in the Forbes rankings for two consecutive years. I argue that their success cannot separate from the help of the Cultural Economics of Fandom.
As Cho, Lee, Yoo and Chu mentioned in their article, TV singing competition can be a useful marketing tool which can explore the potential of players (Cho, Lee, Yoo and Chu 2018, 17). Since the productivity of fans directly determines whether these players can be competitive in the market and bring profits to the entertainment companies, the amount of new fans which each player can obtain through the competition can be a valid indicator of the entertainment companies’ marketability, which determines the future fate of the players to a large extent. They also used a series of credible data to confirm the importance of the Cultural Economics of Fandom.
I agree with their opinion. Fans’ fanaticism about idols often accompanies with a series of equally extreme consumer behaviors. Just like a series of music television program broadcasts attended by Girl’s Generation, a large percentage of the scoring rule is based on the sales of records to stimulate their fans to purchase. Therefore, fans can have the opportunity to get involved in and purchase albums, videotapes, TV series VCD, etc.to help Girl’s Generation to get good rankings in the competition. This sense of participation and the ability to support their beloved idols can significantly increase the enthusiasm of the fans.
In general, I believe the success of Girl’s Generation is mostly due to the success of the Cultural Economics of Fandom. Their excellent marketability helps them achieve amazing results on the record sales rankings.
Word count: 296
Bibliography
Cho, Daegon, Seok Ho Lee, Yeawon Yoo, and Hyo-Youn Chu. “Television Singing Competitions Create Stars? Empirical Evidence from the Digital Music Chart in South Korea.” Journal of Cultural Economics, no.3(2018):1-20.