There’s no doubt that K-pop is always closely relating to the liveness, and K-pop artists often create a sense of liveness and engagement through concerts, fan meetings and even music videos. As Kim points out: some K-pop music videos utilize a Broadway-style stage to create a unique scene of performance, and some other videos employ surrounding audiences to emphasize the liveness. These pre-recorded live performances digitally create a vivid concert, and highlights the theme of the songs and offer viewers a strong visual effect by combing elements from the different culture (Kim., 113).
The music video of JoKwon’s “I’m Da One” is another example of creating liveness and visual effects by combing Broadway elements and the scenes of a live performance. At the beginning of the video, JoKwon was preparing for a show behind a curtain with many sequins, which is a distinctive point of Broadway musicals. After the door with retro patterns was opened, JoKwon was standing on the stage in front of a giant scenery and was dancing and singing between a group of dancers with Broadway-style outfits. Several shots in the music videos show the audience screaming, shouting and becoming faint. The layout, costumes, styling, flash and performing in this music videos all create a lifelike live performance. Although the whole scenes in the video are not in Broadway style, there is still a lot of distinct broadway elements. As Kim mentioned, the Broadway elements remind people of a “cultural modality” and an “a unique power” of music. In this situation, when people see this music video, their memory of Broadway musical can be refreshed; an impressive exotic visual effect can be imprinted in their mind.
Another music video which employs foreign elements as a mode of presenting live performance and adding force to the theme is BTS’s “No More Dream”. In this music video, BTS members were standing in the corner of the street covered with graffiti and were 
surrounded by a large group of people dancing, skateboarding and doing bike-riding. BTS members were performing and cheering along with those group of people, and were worn in hip-hop style outfits. These particular setting, live show beside the street and the things which people were doing strongly reflect on American hip-hop culture, which was originated in different ways including rap, graffiti and dance（Watkins., 24). The elements which utilized in this video successfully create a vivid live show via the significant visual effect of hip-hop culture and also strengthen the theme in their album, hip-hop. By watching this video, the remarkable sense of liveness and hip-hop culture can be easily memorized by audiences.
In conclusion, lots of K-pop music videos including “I’m Da One” and “No More Dream” offers a sense of liveness by showing the scene of live performance, and they also emphasize the theme and creating a unique visual effect to the audience by combining elements from various culture.
“BTS ‘No More Dream’ Official MV.” YouTube video, 4:49. Posted by “ibighit,” June 11, 2013. https://www.youtube.com/watch?v=rBG5L7UsUxA
“JoKwon I’m Da One M/V. ” YouTube video, 5:41. Posted by “ibighit, ” June 24, 2012. https://www.youtube.com/watch?v=HWgH0DsD0pQ.
Suk-Young, Kim. K-Pop Live Fans, Idols, And Multimedia Performance. Stanford: Stanford University Press, 2008.
Watkins, Samuel Craig. Hip Hop Matters: Politics, Pop Culture, and the Struggle for the Soul of a Movement. Boston (Mass.): Beacon Press, 2008.