One of the hottest startups of is Snapchat; the two year old company founded by Stanford undergrads is a mobile photo and video sharing service available for both iOS and Android devices. It follows “Instagram and YouTube’s path” (CNN Money, 2013). Currently, Snapchat maintaining an audience of more than 100 million users along with more than 350 million snaps. The company isn’t making any money though…so whats next for Snapchat?

Recently, Snapchat raised around $60 million in funding through five different groups, valuing the company at an estimated $800 million. It reportedly also turned down a $3 billion offer from Facebook. So how is the company going to survive?

The erasable media trend that the app offers is an extremely attractive option for many social media users in the current digital age. Even though revenue might be hard to generate, plans for including advertisements are on there way. One thing is for sure, Snapchat is not going to disappear anytime soon.

Sources:
1.) Covert, Adrian. “What is Snapchat?.” CNN Money. 14 Nov. 2013. Web. 15 Nov. 2013. <http://money.cnn.com/2013/11/14/technology/social/snapchat-primer/index.html?iid=SF_BN_River>

2.) DeHahn, Patrick. “Snapchat has a brigh (and long) future.” CNN Money. 25 Oct. 2013. Web. 15 Nov. 2013. <http://money.cnn.com/2013/10/25/technology/social/snapchat/index.html?iid=EL>