I agree with Harnoor Gill in her blog: “Apple Risking Market Dominance?” She argues that it was a mistake on Apple’s behalf to launch two iPhones into the market simultaneously. The company introduced the iPhone 5S which is the upgraded version of the iPhone 5. Alongside it released the iPhone 5C which has been portrayed as a cheaper alternative for the 5S though is an iPhone 5 repackaged. Since it is similar to the 5, the 5C has not been popular in the market as a result of the Android and Samsung alternatives.

It has been noticed though, that the 5S has been selling really well in the market. As a result of this situation, Apple is thinking about cutting down the production of the 5C and increasing it for the 5S for their last quarter. This is a good move for Apple since it will benefit their sales. Apple did market the 5C as a “cheaper” product but as Harnoor mentions, it was not affordable or cheap. I agree when Harnoor says that Apple has a high class value, and hence they should not make an attempt to enter any other markets with products like the iPhone 5C.

Sources:
1.) Find Harnoor Gills blog here

2.) Jim Clare, Carsten Paul. “Apple cutes orders of iPhone 5C as consumers prefer 5S.” Reuters. 16 Oct. 2013. Web. 16 Nov. 2013. <http://www.reuters.com/article/2013/10/16/us-apple-5c-idUSBRE99F08J20131016>