assignments & thoughts

Broccoli and Re-framing

Wow, what an interesting reading this week… I had no idea broccoli could illuminate this plethora of social, environmental, and cultural issues.

I actually felt ashamed when reading at first, because I had no idea the level of insecurity and risk that farmers have to endure and mitigate in order to provide a living for themselves and their families, while I can easily go to the grocery store and pay such a small amount for the fruits (!) of their labour (and even sometimes complain about having to go to the supermarket). Before reading, I had actually just finished making a dinner that included broccoli and I noticed that I had no idea where most parts of my dinner had come from.

I was also struck by  how morality and “desire” differed between US/Western consumers (like me!), who choose broccoli for its perceived health benefits, and farmers like Pedro who produce broccoli with desires that have far greater implications, like sending his children to school.

I was especially moved by this comparison as someone who, as a result of the moral-driven health industry, has struggled with my relationship with food (please STOP reading here if this topic might trigger you!)  that prioritizes knowing about the nutritional value of foods over the production, commodity chains, and people behind the foods. So, this was a really eye-opening piece for me to try and reevaluate my own morals and “desires.”

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