Are you one of those guys that wears axe or some regular old spice colognes on a daily basis just to impress the beautiful ladies in class? Maybe after reading my first blog post, you might change your mind on your current shopping habits. Smelling good has always been a bonus and its probably one of the main reason we choose to spend that much money on perfumes and colognes. Now with the evolution of science, the discovery of human pheromones is something that can change the reproductive world. Pheromones explain it all. With the power of pheromone, insects such as butterfly can detect a mate as far as 10 kilometres. Female sheep and goats go into heat faster when exposed to pheromones derived from the males. Now imagine the same thing happening to you; imagine women being attracted to you just as bees are attracted to honey. Groundbreaking research have been done on human pheromones and yes science has confirmed that pheromones acts as a chemical foreplay which in turns induct sexual arousal. Some company have already taken advantage and implemented human sex pheromones into their products. Nexus one the leading brands of pheromone perfume contains seven human pheromone compounds notably androsterone, androsterone and beta- androstenol. Those compounds works as an aphrodisiac as it signals: dominance, feelings of intimacy and comfort, caring, attraction of potential mates and friendliness. It’s simply attraction to its best. Nexus added value to their product by going from just regular cologne to an aphrodisiac that could put a smile on many faces. Nexus also understands the macro environmental factors such as the demographics of the “sexual age” and with that the company is able to maintain sustainable competitive advantage in the pheromone industry.
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