Psychology play a great part of selling. Know who you are dealing with !!
1)People make decisions emotionally
Based on love , need , emotion. Sometime people skip the logical thought process
2) People justify decisions with facts.
People make decision rationally even if they like something. Example car.
3) people think in terms of people and follow the crowd
Example : New fashion trend.
4) People are egocentric.
Centered around ego/ self. How can you Improve prove that person`s personal experience ?
5) People think in terms of people.
Perception is first. We always ask “What do others think about this? What do others feel? What do others do?”
6) You can’t force people to do anything.
People love to discover wonderful new products and experiences.
8)People are naturally suspicious.
Know how to deal with risk. If you can have a back up options like testimonial , surveys it would eliminate the risk seen by the person
9)People are always looking for something.
People are always unsatisfied and look for intangibles for replacement. Know what the person is looking for
10) People buy “direct” because of convenience and exclusivity.
People would normally buy the nearest location.
11)People like to see it, hear it, touch it, taste it, or smell it before they buy it.
A lot of people still prefer to buy in stores than buying online. We like to have that sensasory experience.
Source : Stumbleupon.com ( Marketing)
http://www.stumbleupon.com/su/1vDmvR/www.copyblogger.com/psychological-selling/
