A pickup artist is a man who is considered to be skilled, or who tries to be skilled at meeting, attracting, and Seducing women.
( wikipedia)
Similarities:
Getting attention
Pick up artist
He stands out from the crowd. Normally beautiful women are surrounded by lot of guys, but a pickup artist normally wears something outrageous and eye catching that makes him stand out from the crowd. Can be binoculars around the head, a hat or even an attraction grabbing jacket.
Saavy marketer
With thousands of advertisements all day , the saavy marketer would use attention grabbing headline to communicate with the existing crowd. He has to reach the crowd with something that can pursuade them to have an outstanding first impression.
Display value
Pickup artist
Women like guys that display value.
a) Alpha-males. Alpha-males have higher social status than the average guy. They are good looking ,confident, funny and most importantly dominant.
b) Secondly, women like men who makes more money than them. They view it in a form of a form of security and protection.
why do women like this type of guy? because those men are providers and protectors
Saavy marketing
Focuses on benefits rather features. They incorporate the benefit into the feature.
example : We’ve included the HD video camera into the iphone 4, Do you get the benefit?
Numbers game
Pick up artist knows that if he has to approach x number of women, to get x number of women. Even if the insecure guy tries, he might find himself find close to his desired number.
Saavy marketing
Get x amount of people to see your ad and you ll have x number of response.
pickup artist- as he gets better he gets more confident and able to do better on the next approach
Marketer- with the responses, he can change and apply better marketing tactics.
Scarcity
Pick up artist- Normally women would go for men that ignore them( limited supply). Women like to get attention . Cat string strategy is what pick up artists implement. They give little attention making the girl think he is unavailable
Marketing – In marketing you have to differentiate your ideas to meet the expectations of the target market.
Social proof
Pickup artist- Woman find men more interesting when he is surrounded by a lot of women.
Saavy marketing – Creates a brand till it become an advocate. Have before and after testimonials so that people can make a choice. People normally go for popular choice.
Source: Stumbleupon.com > Marketing
http://www.kickbacklife.com/2008/09/02/7-things-pick-up-artists-and-top-gun-marketers-have-in-common/