For my final blog post, I wanted to reflect my journey through the course and how it applies to real life. Coming from a middle class family, I was to aim high, so that I can lead a better life than my father and forefathers. Living in both Mauritius and Canada, the life that I knew and grew up in was filled with ease, respect and fulfillment. My parents came to Canada for the education of their kids. They always wanted me to become a doctor but instead i decided to do something that fully develops my potential and I believed Sauder was the right choice. Before starting class, I assumed marketing was only about advertising. In the end, I saw how it impacts and add value to our community.
The first thing that came to my head when I saw Elaine was that the class would be a really interesting. Elaine’s personality is simply amazing and the way she branded herself leaded to a better class experience. A lot of my learning came from her lectures, when she made sure we get and understand the marketing concepts. Outside the classroom, using what I learned in class, i was able to was more analytical to real world examples. I understood the advertisements I saw on TV and was able to decode the message the marketer wanted to convey. Now that I know more about consumer behavior, I have a better perspective about life in general. One can reap a destiny if he knows how to market and brand himself as a person.
